Kieth Solowski at
The Venetian said you have to decide what is important. That is the
simplest but purest information I took away from the PR trip to LA
and Las Vegas. When a PR person can accurately determine and judge
what is most important they can really be successful. Because of all
the different facets involved in the PR world such as, planning,
promoting, coordinating, and teaching, it is necessary to decide what
is most important. It is easy to expect a PR persona to be everywhere
with their hand in everything to ensure all goes well. However, as
Kieth made it clear, it just isn't possible, and it is not always
necessary even though some PR people feel this way.
Wing Lam instructed
a room full of students to be good at what you know, if your not, you
have no business being in the business. He is an example of good
decision making. He told a story of a crisis Wahoo's Fish Tacos
experienced and how he handled it. The first thing he said was “don't
panic”. Often dealing with a touchy situation is such a nerve
wracking time that the first reaction is sheer panic. He stayed calm,
and found a resolution and his company is thriving. He is good at
what he does.
It is easy to be
good at what you do if you work hard for it. Which is the point that
Nate Grey stressed to the UVU students on the trip. Work hard and you
will reach your goals. Opportunities will arise that you never
considered, or even thought of before. Take the time to invest in
decisions that will build your knowledge bank, that way you are
irresistible to employers looking to hire.
I learned something
I won't forget during this experience. That is, your network is your
net worth. (courtesy: Damion Dean) By being outgoing, confident, even
when it seems hard, you will be more of the person you want to be,
and meet people who want you to succeed. Make alliances and friends
who want the things you want for yourself, get competitive and
collaborate for your future and always be working on the next
“thing”.
